Cipla Foundation seeks a dynamic individual to build strategies and drive the communications (internal and external) about the Cipla Foundation brand & work and its priorities through impactful communication disseminated across media and communication platforms, including offline platforms such as events and Cipla Engage, targeting internal and external audiences globally. He/She will also be representing Cipla Foundation in the "Communication Council” led by the Cipla Corporate Communications Head and to position CF leadership team externally and internally (CSR blog, podcast etc). This position reports to the Head of the Foundation and is based out of Mumbai.
POSITION SPECIFICATION
Position: Head Communications
Location: Mumbai
Reporting to: Head - Cipla Foundation
Qualification: Post graduate degree in Mass Communications and related field from a pedigree Institute
Experience: 10-15 years of experience working in organization and strategic communications including cross functional linkages with event management related fields/functions, Social work, NGO, foundation, Corporate experience is a plus. Travel 25%
Type of employment Full time
CHALLENGES
• Diffused understanding about CF within the organization- this leads to scattered messaging and challenge in establishing CF‟s unique identity in cross functional initiatives.
• Cipla Engage which is an employee engagement platform needs communication and synergistic connect with Cipla HR as well as CF.
ROLES & RESPONSIBILITIES
Job Purpose: To build awareness about the Cipla Foundation (CF) brand and its priorities through impactful communication disseminated across media and communication platforms, including offline platforms such as events and Cipla Engage, targeting internal and external audiences globally. Represent Cipla foundation in the „Communications Council‟ led by Cipla Corporate Communications Head and to position CF leadership team externally and internally (CSR blog, podcast etc).
Responsibilities: Brand Management
• To be the custodian of the CF brand for internal and external audiences to build awareness, create brand image and ensure brand recall for CF and its activities
• Lead the evolution of CF‟s brand guidelines, including visual identity, positioning and key messaging and ensure adherence to the same by internal and external stakeholders to establish CF‟s unique brand identity
• Develop, implement, and evaluate the Annual CF Communications Plan in collaboration with CF team to support project objectives. Liaise with Cipla Corporate Communications and Cipla Engage team to align CF communication and positioning with overall mother brand.
• Manage CF‟s representation in communication collaterals created for partnerships, events and multi stakeholder engagements so as to maximise CF‟s brand presence and recall. Content Creation
• Lead creation of impactful content to target CF‟s internal and external audiences through print and digital media across platforms - website, PR, social media, newsletter, intranet including written and Video Content.
• Draft and edit communication to ensure that outputs adhere to a high quality standard, respond to the needs of the target audience, and are delivered within agreed budget and timelines Ability to shoot, edit and upload short videos.
• Engage and collaborate with external consultants and agencies to produce impactful content to meet CF‟s communication needs
• Collate and review CF related communication created by CF teams across units, other Cipla teams and external partners to ensure content is aligned with CF‟s communication objectives
• Working with CF legal team to ensure content is legally aligned and that vendors are aligned to requisite legal formalities for consent, ownership of content etc
• Create templates and build capacity of teams internally and externally to use them while highlighting CF supported activities. Content Dissemination
• Ensure CF communication is disseminated in the most appropriate formats through media that is best suited to target specific audiences internally and externally
• Create, update and optimize the CF website to ensure information is accurate, up-to-date and optimized for search engines.
• Manage CF‟s presence in social media platforms in line with CF‟s and Cipla‟s brand image and messaging protocol
• Respond to media queries, write press release quotes and forge relationships with key journalists to build awareness about CF‟s initiatives
• Inform internal audiences about CF through the e-zine, intranet and mass e-mailers and ensure appropriate CF presence in external platforms- partner websites, social media channels, newsletter etc.
Monitoring & Evaluation
• Track results of CF communication initiatives to ensure optimum performance and map communication strategies of other relevant organizations to identify best practices that can be applied for CF communications.
• Monitor CF website traffic and social media analytics to ensure digital strategies are achieving desired outcomes
• Track PR coverage of issues that CF works on, other foundation communication activities and industry trends to identify opportunities for CF
• Identify events/ conferences/workshops/seminars where CF should be represented and coach the CF team on how the CF brand should be represented externally.
• Track innovative communication ideas and industry best practices and identify opportunities to apply them for enhancing CF communications. Cipla Engage
• Work with Cipla HR and Corp Comm teams, CF and CPC teams to create impactful events for CF and build the Cipla Engage platform.
• Work with HR teams at Cipla to understand the Cipla Engage agenda and ensure adequate support and resources are allocated to CF to contribute to the overall Cipla Engage platform.
• Work with the Medical Director to lead Engage initiatives for Cipla Palliative Care & Training Centre
• Curate & supervise merchandise as required. Cross Functional Team Management & Support
• Work with multiple Cipla teams and CF partners to build synergies and create robust communication that enhances the image of CF and Cipla mother brand. Use communication to link business and CF themes.
• Internal: Provide communications support to CF team and other Cipla teams on one-off projects and to position CF leadership team externally and internally (CSR blog, podcast etc)
• Work closely with CF team in India and SA to create a singular identity and consistent messaging for CF in all platforms
• Collaborate with internal Cipla teams (India Business, Corporate Communications, HR, Archives and others) on joint initiatives that call for CF comm. contributions and representation.
• External: Provide communication support and guidance to CF partners for their communications plans and strategies on CF funded projects
Note: The roles and responsibilities outlined above are not meant to be an exhaustive list of tasks. The need for flexibility is required and the job holder is expected to carry out any other related duties that are within the employee's skills and abilities whenever necessary.
COMPETENCIES & SOFT SKILLS
Leadership
• Excellent people leadership skills and proven ability to motivate, develop and hold to account a small- to medium-sized team of professionals.
• Excellent organization, delegation, performance management, administration, analytical, negotiation, and time management skills.
• Excellent and advanced conceptual and decision-making skills.
• Have a high level of drive and energy and a commitment to excellence.
• Strong sense of ownership for every deliverable along with developed sense of integrity, humility and discretion.
• Should be an extremely mature individual having the ability to deal with complexity and think ahead of times.
• The incumbent will need to have patience, resilience and a passion for positive change.
• Ability to thrive in a high-pressure environment.
Communication and Networking Skills
• Strong ability to communicate and develop effective working relationships with all stakeholders.
• Excellent external representational skills with the ability to articulate effectively with very senior stakeholders comfort expressing opinions in a setting that encourages a vibrant exchange of ideas.
• Strong personal impact with highly developed communication and influencing skills.
• Excellent verbal and written communication skill in English and knowledge of another regionally-relevant language will be an asset.
EXPERIENCE
Must Haves
• Between 10-15 years of experience working in organization and strategic communications including cross functional linkages with event management related fields/functions, Social work, NGO, foundation, Corporate experience is a plus.
• Post graduate degree in Mass Communications and related field
• Experience in content creation for collaterals- factsheets, e-zine updates, social media updates
• Experience in choice of platforms (online/offline) and formats (print/digital) to meet organisation‟s communication objectives within budgets and branding guidelines.
• Should have worked with vendors/agencies for building organisation‟s collateral within budgets and timelines
• Experience in positioning organisation‟s projects and work withing and outside the organization
• Excellent written and oral communication skills